As "Mayor Pete" Shows, Some Democrats Just Keep Looking For JFK

An extremely long presidential nomination process, when combined with a large number of aspirants, is fertile ground for a series of boomlets in which successive candidates attract a burst of positive attention and upward motion in public opinion polls. The first such boomlet of the 2020 Democratic contest seems to have arrived right on schedule, though its specific beneficiary is more of a surprise. In a field crowded with members of Congress, it's Pete Buttigieg, the 37-year-old mayor of South Bend, Indiana (population: 102,000), who has managed to capture the most early momentum.

Several recent polls have found Buttigieg running in third place behind Joe Biden and Bernie Sanders (the only two Democratic candidates who have previously run for president), both nationally and in the early nomination states. Buttigieg also raised more than $7 million in individual donations during the first quarter of 2019, more than all but three of the other Democratic contenders (Biden, of course, was not yet a declared candidate).

It seems strange that a measurable segment of the party would already be throwing its support behind a midsize-city mayor rather than any of the many federal or statewide officeholders in the race. But Buttigieg projects a Kennedyesque persona, and a Kennedyesque persona is a valuable asset in a Democratic primary contest.

Kennedyesque politicians are youthful, personable, and confident. They compensate for their relative inexperience with well-hyped intellectual credentials: Ivy League diplomas, pet policy passions, authorship of "serious" books, public displays of erudition. Their bouts of earnestness are balanced by expressions of humor and self-awareness. They are masters of the rhetoric of idealistic generalities, leading audiences to find them charismatic or even inspirational, but they don't insist on doctrinal purity when it comes to the details. Indeed, the hope they offer—and "hope" is often what they explicitly promise—is that electing them will allow the nation to shed its messy ideological and partisan conflicts, progressing unencumbered into a new, brighter era of reason, civility, and mutual understanding. (One of the reasons why the Kennedy style doesn't have the same appeal within the Republican Party is that in the Republican version of utopia, political enemies are simply defeated, not converted.)

For decades, Democratic politicians with the capacity to do so have adapted themselves to the Kennedy model. Bill Clinton and Barack Obama both found considerable success in Democratic presidential primaries by emulating Kennedy's approach, and even losing candidates like Gary Hart (1984) and John Edwards (2004) rode elements of the Kennedy persona to advance further in the nomination process than their other political virtues would likely have carried them. The fact that Clinton and Obama are the only post-JFK Democrats to be elected twice to the presidency reinforces the perception among electability-minded partisans that the Kennedy style can offer a strategic advantage that persists even after the primaries are over.

There are other recurrent archetypes in Democratic politics: the scrappy pugilist (Harry Truman, Howard Dean, Bernie Sanders); the just-the-facts technocrat (Michael Dukakis, Al Gore, Paul Tsongas); the political veteran who can work the levers of power (Lyndon Johnson, Walter Mondale, Hillary Clinton). But it's hard to imagine any of these other profiles being sufficient to launch a midwestern mayor into presidential contention against a raft of better-situated opponents. Buttigieg's electoral chances will depend on his ability to keep this precious persona intact as he weathers the added scrutiny that will inevitably follow his recent bump in the polls.

The interest that Buttigieg's campaign has already received is a testament to the warp speed at which today's political world operates. Except for Biden and Sanders, the other, more conventionally qualified Democratic candidates in the 2020 race are new faces on the national scene by traditional standards—yet much of the journalistic and social media realms are currently treating them like yesterday's news. It really wasn't all that long ago, in fact, that there was this other youngish candidate who suddenly emerged from obscurity to inspire Democratic activists across the country by seeming to personify a new, more hopeful kind of politics.

Had kind of a Kennedy look about him, too.

Beto something?

Whatever happened to that guy?

The Quiet Reinvention of Ted Cruz

It's hardly unusual for an incumbent politician to kick off a re-election campaign by producing a television ad recalling a past crisis when he provided both personal comfort and—even more importantly—public resources to his constituents in their moment of need. But when that politician is better known for taking symbolic stands on the floor of Congress than for working pragmatically with others to deliver material benefits to his home state, even a fairly ordinary 30-second spot seems like a window into a larger personal reinvention.

The politician in question is Texas senator Ted Cruz, who built a national reputation as a Tea Party-aligned conservative purist during the second term of the Obama presidency before running for president himself in 2016. Earlier this month, Cruz, now seeking a second term in the Senate, released his first positive campaign ad of the year, which emphasized his role in securing federal funds on behalf of the victims of Hurricane Harvey and featured video clips of the senator—not normally known as a touchy-feely type—embracing and holding the hands of disaster-afflicted citizens. The Cruz portrayed in the ad is indeed a fighter, but for the immediate interests of fellow Texans rather than for timeless ideological principles.

Cruz appears to have good reason to recast his public persona. Unlike other candidates like Bernie Sanders, Marco Rubio, and John Kasich, who returned home with their popularity intact after losing the 2016 nomination race, the elevated visibility that Cruz received by running for president damaged his reputation among Texas voters. According to University of Texas surveys, the proportion of state residents holding a favorable impression of Cruz peaked at 46 percent (compared to 34 percent reporting an unfavorable impression) in June 2014; by the end of his presidential candidacy two years later, Cruz's favorability rating had sunk to just 31 percent (versus 48 percent unfavorable).

Cruz seems to have enjoyed a bit of a rebound since then; the latest UT survey, from June 2018, gives him a 41 percent favorable rating and a 42 percent unfavorable rating. But that showing still places him in a potentially vulnerable position as he seeks re-election, even as a Republican incumbent in a Republican state. Indeed, multiple recent polls—including a survey released this afternoon by NBC News—have found Cruz with just a single-digit lead over his Democratic challenger, El Paso congressman Robert "Beto" O'Rourke, who is running an energetic and well-funded, if at times amateurish, campaign. Cruz is still clearly favored to win, but he can't simply coast to a second term—and even a narrow victory would represent an undeniable sign of political weakness, given the massive head start bestowed on any Republican by the strong partisan lean of the Texas electorate.

Buzzfeed's recent profile of O'Rourke revealed that the Democrat's campaign "proudly employs no pollsters or traditional consultants," which seems like a very odd thing to be proud of. Cruz, presumably, has not adopted such a policy. Indeed, the visible change in his public behavior since returning to the Senate from the presidential campaign trail two years ago suggests a deliberate shift in strategy informed by direct evidence of declining popularity back in his home state. Once best known for delivering floor speeches blasting the Republican leadership as sellouts to conservatism and for leading the right wing of his party into procedural confrontations on behalf of ideological causes, Cruz has been a fairly quiet senator for a while now. In some ways, the Cruz of the new TV spot, bringing home the federal bacon to Texas with a hug and a smile, is just the latest version of a personal reinvention that began even before O'Rourke emerged as a viable challenger.

Such a change of course may only confirm the suspicions of critics—like many of his eye-rolling Senate colleagues—who found Cruz's previous persona as a tireless defender of sacred principles to be merely the product of transparently insincere and self-serving calculation. But all politicians must change with the times or risk defeat. Lindsey Graham was once one of the fellow senators most frequently infuriated by Cruz's behavior, calling him "at his core . . . an opportunist" among many other pejoratives. Of course, Graham also trashed Donald Trump in the press for months, but has more recently become one of the president's golf partners. In politics, opportunism is less an occupational hazard than a virtual inevitability.

Cruz has ultimately found himself in the same place as many other Republicans, struggling to adapt to the massive changes that have occurred since Obama gave way to Trump—both within the Republican Party and in the larger political climate. Some Republican members of Congress, such as many of Cruz's former Capitol Hill allies in the House Freedom Caucus, have become enthusiastic supporters of their new party leader; a few others have voiced open criticism (usually on route to departure from office). But most Republican politicians have cautiously stayed in the middle, calibrating their words and actions to satisfy the conservative activist base without staking their own public reputation on Trump's behavior. Once an attention-grabbing insurgent within his party, Cruz has become one more Republican hoping to be among the survivors of the high winds whipped up by this season's political hurricane.