The Republican Party's unexpectedly disappointing performance in the 2022 midterm elections has inspired some finger-pointing at its flawed slate of Senate nominees in key states (and the former president whose endorsement helped these candidates gain nomination). But as I argue in a new piece for Bloomberg Opinion, candidate quality was not the only reason why the GOP underperformed last week. The results are consistent with a larger party image problem that extended beyond a few unappealing candidates.